![]() The direction of the axis of the lowercase “o” is used to measure the angle of stress. Imagine a line drawn from top to bottom of a glyph bisecting the upper and lower strokes is the axis. Ascender’s height can be another feature to identify characteristic of specific typefaces. For example, you can find ascender on letters like “h” and “b”. Arm can also be called bar.Īscender is an upward vertical part of lowercase letters that extend above the x-height. Important to remember is that the arm is not connected to a stroke or stem at one or both ends. Another examples of upstroke can be found on “K” and “Y”. It can be a sharp, blunt, or rounded and is often a feature helping you identify specific typefaces.Ī horizontal stroke is open at one or both ends, for example on the “T” and “F”. The point formed at the top of a character such as “A”, where the left and right strokes meet. Take this post as an introduction into this subject. If you want to understand the human body, you have to learn and understand this terminology. This is very much the same thing as the different names for every part of the human body. Every typeface and its characters have specific anatomy composing of an array of attributes and forms that are described through a variety of different terms. This site gives you the opportunity to upload images of text and generates a list of close matches of fonts, this was extremely helpful.Typography is not just about playing with various fonts on Google Fonts or Adobe Typekit. The font used for the headlines is similar to ‘Artegra Sans Condensed Alt Extra Bold’. For ‘heat’ I decided to identify the typeface of the logo on identifont and it gave me the font ‘Clarendon’ which upon researching further I came to discover that Clarendon is infact the font that is used for the Heat logo. The headlines appear to be ‘Futura Pro Bold’. For the OK! logo indentifont gave me the answer of ‘ITC Avant Garde Bold’ which to me looks very similar. I searched on and answered a series of questions relating to the font I was investigating. OK! magazine looks like the cover consists of the same typeface throughout including the logo. I decided to look into gossip magazines first. I also looked in the Font book at the special characters for each font. ![]() Whilst pushing the keys on the keyboard in Microsoft Word I discovered a few shortcuts, it also brought up the Equation tab which brought up the following tabs. Pushing the same keys with Helvetica it gave the # hashtag symbol. With Palatino, pressing the option button it gave the ¢ symbol for Cent. There wasn’t much difference between the two fonts, just a couple of characters appeared differently whilst pushing the same keys. ![]() I chose the fonts ‘Palation’ and ‘Helvetica’. I wanted to explore the difference between Serif fonts and Sans-serif fonts and their special characters. To begin my character research I opened Microsoft Word. Look at the ranges of typefaces all around you and try to identify their distinguishing characteristics. Go to and use the programme to identify the fonts. You will need to use your shirt, alt and cntrl keys.Ĭhoose a magazine, for example the Big Issue or Heat, and look at the main typefaces they use for the body text and headlines. Explore your computer keyboard to find some of the other characters. ![]() Ligatures are where two letters are combined together to make printing easier. Brief: The alphabet is only part of a typeface that contains lots of different characters such as numbers, punctuation, mathematical and monetary symbols and ligatures.
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